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The Introvert's Guide to Mastering LinkedIn · 40+ pages
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window.QZ=window.QZ||{}; QZ.z=[{"s":"Introvert","h":"You’re an Introvert","b":"You recharge alone and think before you speak. That makes you a careful listener and a thoughtful writer, which is exactly what builds trust.","n":"Research note: people consistently underestimate how much a new acquaintance likes them after a first conversation (Boothby et al., 2018). Your next hello will land better than you think."},{"s":"Leans introvert","h":"You lean introvert","b":"You like people and do your best work in smaller settings. You can work a room when you need to, but one real conversation beats ten handshakes.","n":"Research note: people expect talking to a stranger to be unpleasant, then enjoy it more than they predicted (Epley and Schroeder, 2014)."},{"s":"Ambivert","h":"You’re an Ambivert","b":"You flex. Some days you want the party and some days you want the quiet, and you can read which one the moment calls for. That flexibility is a real advantage.","n":"Research note: in a study of call center sales reps, the people in the middle of the scale earned the most (Grant, 2013). It was one study, but it is a good reminder that you don’t have to be the loudest person in the room."},{"s":"Leans extravert","h":"You lean extravert","b":"You gain energy from people and start conversations easily. Your edge is momentum. Your risk is skimming the surface with too many people.","n":"Research note: in the same sales study, the most outgoing reps were not the top earners (Grant, 2013). The lesson is to balance talking with listening."},{"s":"Extravert","h":"You’re an Extravert","b":"You light up around people and rarely hesitate to say hi. Your network is probably wide. The opportunity is depth and follow up.","n":"Research note: people you have lost touch with are a hidden asset. Reconnecting with dormant ties turned up fresh, useful ideas (Levin, Walter and Murnighan, 2011)."}]; QZ.s={"W":{"n":"The Writer","b":"You are at your best with words. A thoughtful message or post makes people feel seen, and you do it better than most.","s":"Your messages feel personal, so people answer them.","w":"Staying behind the screen and never moving to a live conversation.","m":"Send one message that ends with an invitation to a 15 minute call.","d":10,"dt":"share an article with your own take","g":"Method 4 (Content Sharing) and Method 1 (Catch Up)"},"H":{"n":"The Host","b":"You bring people together. You make rooms feel warm and introductions feel natural.","s":"People feel included around you, so they come back.","w":"Organizing for everyone else and never asking for what you need.","m":"Introduce two people who should know each other.","d":29,"dt":"offer to introduce two connections","g":"Bonus Method 6 (Be a Superconnector) and Method 3 (Groups)"},"D":{"n":"The Deep Diver","b":"You prefer real conversations over many conversations. People remember how you listened.","s":"Depth. Your relationships tend to last.","w":"Letting good relationships go quiet because life gets busy.","m":"Reconnect with one person you have not spoken to in a year.","d":16,"dt":"reconnect with a colleague","g":"Method 1 (Catch Up) and Method 5 (Alumni Outreach)"},"S":{"n":"The Spark","b":"You start conversations easily and people feel your energy. You make the first hello look simple.","s":"Openers. You make strangers comfortable fast.","w":"Great first meetings with no follow up.","m":"Follow up within a day with someone you met recently.","d":15,"dt":"send a thank-you note","g":"Method 5 (Alumni Outreach) and Method 3 (Groups)"},"C":{"n":"The Champion","b":"You help people get ahead. You write the recommendation and make the introduction without being asked.","s":"Generosity. People trust you because you show up for them.","w":"Waiting to be asked, or never asking for help yourself.","m":"Write one LinkedIn recommendation for someone who has not asked.","d":11,"dt":"write LinkedIn recommendations","g":"Method 2 (Recommendations) and Bonus Method 6 (Be a Superconnector)"}};
Cover of The Introvert's Guide to Mastering LinkedIn
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The Introvert's Guide to Mastering LinkedIn

Six methods that build your dream network from behind your screen. A 40+ page step by step guide for people who would rather not work a room.

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What readers say
Devin Lasker gets it. He’s created the networking guide I wish I’d had years ago. It's thoughtfully designed for introverts who want to build genuine professional relationships without the anxiety of cold outreach or networking events. This is strategic, sustainable, surprisingly effective, and networking that actually feels authentic.Brett R.
Just finished going through The Introvert’s Guide to Mastering LinkedIn. It’s incredibly thoughtful, and empowering, especially for students like me who are building their network from the ground up.Parth S.
This is incredible. It gives detailed instructions for anyone to be able to follow. Combining psychological and business principles in a highly palatable manner. Very well done. This will assist those who suffer from social anxiety or inexperience due to our increasing isolation.Rebekah O.
If you have true desire to increase your connections in LinkedIn, and have the ability to add LinkedIn to your everyday schedule, just like reading emails in the morning, you too can build significant relationships by following the actionable, proven steps as described in this guidebook.Anne O.
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Hi! I’m Devin.

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The National Society of Leadership and Success

I’m a networking expert and growth-focused executive who believes success comes down to three things: who you know, who knows you and who likes you. For more than 30 years, I’ve built brands and accelerated revenue across marketing, sales, partnerships and business development, guided by one truth: growth follows relationships built with intention.

For over a decade, I’ve been with The National Society of Leadership and Success, the nation’s largest collegiate leadership honor society. As Vice President of Strategic Partnerships, I produce and host the NSLS Speaker Broadcast Series, where I have the honor of sitting down with some of the world’s most accomplished leaders, thinkers and changemakers. These conversations bring their experiences, insights and lessons on leadership and career growth directly to millions of college students across the country.

My award-winning work has been featured in The Wall Street Journal, The New York Times, Forbes, Fox Business and more, and has been cited in the leading collegiate marketing textbook, Contemporary Marketing.

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